Product Stewardship: Four Steps on How to Get Started in Your Own Business

Product Stewardship: Four Steps on How to Get Started in Your Own Business

This article was written by our Head of Sustainbility, Lea Maguero, and first published in Smart Company Tuesday 28 June 2022.

Did you know that each year enough Bubble Wrap is created globally to cover the distance between the earth and the moon? And that last year 583 billion plastic bottles were produced, a scary 100 billion more than five years ago.

These are some frightening statistics, especially when climate change experts, scientists, researchers and environmental specialists have been begging for us to stop.

For SMEs, it can be hard to know where to start or what to do when it comes to understanding our environmental footprint, especially when there are so many touchpoints in the supply chain.

This is where product stewardship can come into play.

It acknowledges that anyone designing, manufacturing and selling products has a responsibly to ensure those products or materials are managed in a way that reduces environmental and human health impacts throughout the life-cycle and across the supply chain.

In short, it’s about looking at the touchpoints of a business and understanding how each element will impact the world.

It also aims to reduce waste generation through better design and manufacturing of products, looking at smarter ways of doing things and using innovation to make materials that are easier to recover, reuse and recycle.

Product design and consumer education have a great role to play to reduce the impact of products.

For example, consumers have had a heavy reliance on recycling via curbside recycling over the decades. But not all products or materials can be recycled. As a result, a special waste stream needs to be created to ensure the products are collected and recycled correctly – this is a Product Stewardship scheme at work.

Examples of product stewardship schemes


The REDcycle Program is true product stewardship model where manufacturers, retailers and consumers are sharing responsibility in creating a sustainable future by reducing the amount of soft plastic packaging ending up in landfill.

Australian Battery Recycling Initiative 

This is a fantastic group and initiative organised by battery manufacturers, recyclers, retailers, government bodies and environment groups to promote the collection, recycling and safe disposal of all batteries.

Compost Connect 

Australia’s first national composting service connecting packaging and food service businesses with the organic waste industry, Compost Connect is a fantastic product stewardship scheme helping to grow access to organic recycling and instigate widespread change.

Product stewardship scheme tips to get started

1. Don't reinvent the wheel

Is there already a scheme or initiative that exists that you could join? If not, are there any existing supply chain flows that you could leverage for your reverse logistics? For example, supermarket delivery trucks go back to the warehouse to re-load, so the marginal cost of drivers collecting used plastic bags from previous delivery and bringing them back to the warehouse is very small.

2. Start small

While the wide availability of collection plans is crucial for a product stewardship scheme to be successful, start small to ensure everything runs smoothly before you expand at the national level. It could be helpful to run a small trial with a selection of locations, both urban and remote.

Defining the mission of the scheme very clearly and agreeing on a set of KPIs that will measure the success of the scheme is also critical and will provide the necessary feedback to be able to steer it in the right direction.

3. Long term financial sustainability

This is about the long-term financial sustainability and self-sufficiency for a scheme that is based on voluntary participation. Who pays what, in which form and how to avoid "free-riders"? There are various options available and your choice needs to fit your product and mission. Government funding is also sometimes available, in the form of grants, policy or knowledge sharing. To learn more about how to fund Product Stewardship Initiatives, watch this 
webinar by the Product stewardship.

4. Cover your back

Ensure you have the right structure (usually a not-for-profit) and governance in place. You might need to reach out to the ACCC if you are engaging with your competition. The Product Stewardship Centre of Excellence has resources that are also highly recommended.