- Charity name: Missing Persons Advocacy Network (MPAN)
- Charity location: Melbourne, Australian
- Charity partner since: 2015
Why We Support This Charity
Our takeaway coffee cup serves as a highly visible medium with which to run MPAN’s Missing Persons Week campaign.
About the Charity
MPAN humanises and creates awareness for missing people, as well as provides practical support to their families and friends.
Missing Persons Advocacy Network (MPAN) was established in 2013 by Loren O’Keeffe, whose brother Dan went missing in July 2011. His disappearance prompted the biggest campaign of its kind, Dan Come Home. Over 18 months, the search for Dan gained significant traditional media attention and a captive social media following of over 70,000. Other families in similar situations began to make contact, desperate for advice and support, which led Loren to found MPAN.
Missing persons is a community issue that requires the collaborative efforts of media, all levels of government, the corporate sector, emergency services and the public. MPAN harnesses the people power exemplified by Dan Come Home to humanise missing loved ones and provide much-needed support to those left behind.
loved ones using the ubiquitous paper cup as a canvas. While the idea of printing missing people's images on everyday products isn't new, this campaign for “Missing Persons Week” gives it an artistic bent that engages coffee consumers with the stories behind the missing people, highlighting the 38,000 Australians who go missing each year. Our compostable coffee cups acted as handheld missing person posters and helped draw media attention to the cause.
The campaign has driven high awareness for MPAN and the issue of the long-term missing, gaining widespread exposure on TV news channels, The Age, Broadsheet and across social platforms.
By donating half the cups, MPAN was able to divert more funds to their core services.
For a campaign that runs every year, this is just the beginning of our partnership.